How to grow your personal brand?
If 2020 has taught me anything, it is that someone’s career with a company can be over in the blink of an eye. When mass layoffs started happening when businesses shut down in 2020, many companies had to make the impossible decision to lay people off. It is during these uncertain times that having a personal brand established for yourself is key.
The unexpected could happen at any minute. No one was necessarily prepared to lose their job in 2020. If you were working on building your personal brand before this all started, at least you had a jump start to defining who you are and allowing others to get an inside look at that.
Even as a business owner, it is crucial to have a personal brand. People want to know why they should use your organization or purchase products for you. Simon Sinek said it best, “people don’t buy what you do, they buy why you do it.” Having a personal brand allows you to share your purpose and your why with others.
Here are 5 steps to growing your personal brand and how to make a lasting impression in 2021.
Figure out your values
Define your niche
Grow your online presence
Network
Tell your story and what makes you different